Deliver on Consumer Cravings with Better Burgers
May 2018
Burgers have been popular for years, and they’re showing no signs of slowing down. Nearly 90% of consumers still eat burgers one or more times per month, and 56% eat them at least once per week. On top of this, consumers are turning to burgers with quality and wellness in mind. More than half of consumers say the quality/taste of the meat is the number-one attribute in a burger, while 70% are more likely to purchase a premium burger.
When it comes to your operation, serving on-trend burgers that are made with quality meat and align with current consumer tastes and preferences is a reliable way to boost your sales.
Here are some insights to keep them coming back for more:
- Diversify your menu. More than 40% of consumers think it’s important for restaurants to offer a variety of burgers, and 44% strongly agree that different sizes at different prices are very appealing. These Three Philosophers Sliders provide big flavor in a smaller portion.
- Highlight healthy options. More than half of consumers think it’s important for restaurants to offer healthy burger options. Our full line of turkey burgers is made with top-grade meat and contains less fat and more protein than traditional beef burgers, helping you meet demand for popular health cravings without sacrificing taste.
- Offer themed burgers. 48% of younger consumers find themed burgers very appealing. More than 70% of consumers are more likely to visit a restaurant that offers new flavors, and 42% of younger customers are interested in eating or trying exotic burgers, like our Open-Faced Turkey Chorizo Burger and Kimchi Turkey Burger.
For more ideas that capitalize on relevant consumer insights, visit our Resource Center.
Don’t forget to follow us on Facebook and LinkedIn too for our latest in menu inspiration.
SOURCES
Burger Consumer Trend Report, Technomic, 2017.
Flavor Consumer Trend Report, Technomic, 2017.
