Deliver on Consumer Cravings with Better Burgers
Burgers have been popular for years, and they’re showing no signs of slowing down. Nearly 90% of consumers still eat burgers one or more times per month, and 56% eat them at least once per week. On top of this, consumers are turning to burgers with quality and wellness in mind. More than half of consumers say the quality/taste of the meat is the number-one attribute in a burger, while 70% are more likely to purchase a premium burger.
When it comes to your operation, serving on-trend burgers that are made with quality meat and align with current consumer tastes and preferences is a reliable way to boost your sales.
Here are some insights to keep them coming back for more:
- Diversify your menu. More than 40% of consumers think it’s important for restaurants to offer a variety of burgers, and 44% strongly agree that different sizes at different prices are very appealing. These Three Philosophers Sliders provide big flavor in a smaller portion.
- Highlight healthy options. More than half of consumers think it’s important for restaurants to offer healthy burger options. Our full line of turkey burgers is made with top-grade meat and contains less fat and more protein than traditional beef burgers, helping you meet demand for popular health cravings without sacrificing taste.
- Offer themed burgers. 48% of younger consumers find themed burgers very appealing. More than 70% of consumers are more likely to visit a restaurant that offers new flavors, and 42% of younger customers are interested in eating or trying exotic burgers, like our Open-Faced Turkey Chorizo Burger and Kimchi Turkey Burger.
For more ideas that capitalize on relevant consumer insights, visit our Resource Center.
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SOURCES
Burger Consumer Trend Report, Technomic, 2017.
Flavor Consumer Trend Report, Technomic, 2017.
