Making Customizable Menu Options More Approachable
June 2024
From the rise of build-your-own concepts in the fast-casual segment to the multitude of away-from-home coffee customizations, diners have been looking for personalized options for quite some time. In fact, modern technology and biological testing are unlocking even more ways for consumers to alter their diets to meet their exact health needs.
Customization is a trend that’s here to say. With Salesforce reporting that 52% of consumers expect customization, it’s more important than ever to offer some type of tailoring on your menu. Use these tips to add or enhance the level of personalization in your operation.
- It all starts with a strong base. Whether your menu is currently customization-friendly or you’re looking to introduce the concept to your operation, defining a limited number of core items, like salads, bowls or pizzas, is key. Popular “build-your-own” restaurants feature a few protein options for customers to choose from, helping them create their recipe in a small number of simple steps. No matter the type of cuisine you’re serving, turkey makes a great protein foundation for all kinds of flavor additions.
- Guide the journey. Typically, mix and match options include sauces, proteins and other toppings. While diners are looking for choices, offering too many can cause confusion. Make the decision and ordering process easier by guiding the customization journey with an easy-to-follow list or illustration.
- Encourage adventure. One of the best things about customization is the ability to tailor, taste and try new things. This is a great opportunity to introduce diners to global flavors they may feel intimidated to try on more traditional menus. When combined with a familiar foundation or base ingredient, a globally inspired sauce or topping can be a more approachable option.
Offering personalized options will help you create a dynamic and crave-worthy menu that appeals to today’s diners. Share how you’re planning to embrace the power of customization on Facebook or LinkedIn, and explore our Resource Center for more industry insights.
Sources:
https://www.mintel.com/press-centre/mintel-announces-global-food-and-drink-trends-for-2030/
https://www.qsrmagazine.com/story/10-trends-reshaping-restaurants-as-2024-arrives/
