The Best Days for Breakfast Items

As it turns out, even though 46% of adults regularly purchase weekday breakfasts at restaurants, specific breakfast items can sell better during different days of the week. Whether you add more items to your weekend menu or offer weekday specials, you can really grow your sales in the morning by appealing to exactly what your customer is craving.

Here are the primary reasons why adults select a restaurant for breakfast (from The 2013 Restaurant, Food & Beverage Market Research Handbook):


  1. Low price
  2. Quality of breakfast items
  3. Menu variety
  4. Convenience of location
  5. Speed of service


  1. Quality of breakfast items
  2. Menu variety
  3. Low price
  4. Convenience of location
  5. Relaxing atmosphere

While you can't really control how convenient your location is, you can certainly control other factors. Offer lower-priced items for weekday specials and be sure to have a lot of options that are available quickly to go. On weekends, let your quality and creativity shine with brunch specials.

Find easy go-to ideas for your breakfast specials in our E-Z Menu Ideas section and check out all the turkey breakfast meats we offer in our Products section.


The 2013 Restaurant, Food & Beverage Market Research Handbook

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