Winning Over the Generations: 4 Ways to Drive Baby Boomer Traffic
Diners born between 1946 and 1965, otherwise known as Baby Boomers, account for 26% of the adult population. Find out what dining aspects are the most appealing to this generation to win their business or keep them happily returning to your restaurant.
1. Offer Homestyle Dishes
More than three-quarters of Boomers enjoy cooking meals at home. But since everyone could use a night off of kitchen duty now and then, highlight dishes on your menu that provide that sense of satisfaction and wholesome comfort.
2. Include Rich and Savory Flavors
Baby Boomers crave savory, cheesy, buttery and smoky flavors. Offer dishes like this Queso Mac & Cheese with ground turkey, or stews and soups like this Turkey Sweet Potato & Noodle Soup to appeal to their tastes.
3. Highlight Value
Though this demographic is the least likely to use coupons, value is a top priority for Boomers. Emphasize high-quality ingredients and generous portions on your menu to satisfy to these diners.
4. Welcome Small Parties
Members of this generation tend to dine in smaller party sizes and prefer quieter environments. Organize your seating arrangements to include tables away from large parties and loud music, and you’ll enjoy their loyal patronage.
Whether you currently serve Baby Boomers or want to attract more of their business, following these tips will set them at ease and ensure they leave with a smile. What strategies would you adopt to attract this generation to your restaurant? Let us know on our Facebook or LinkedIn pages.
Source:
The Consumer Big Picture: Attitudes and Behaviors by Generation, Technomic (2024)
