Winning Over the Generations: 4 Ways to Drive Gen Z Traffic
Members of Gen Z were born between 1993 and 2006 and have their own tastes and dining preferences. Learn more about their habits and the strategies you can take to make your operation a destination for them.
- Offer Hustle-Friendly Meals
Half of Gen Z diners say they visit restaurants to keep them going on a busy day. Include convenient, portable menu items that are easy to eat on the run. An option like this Mediterranean Power Salad includes all the food groups while making it easy to take away.
- Feed Cravings for Fruity and Spicy-Sweet
Over half of this generation likes fruity flavors and often craves sweet and spicy dishes. Highlight these flavors on your menu and promote them in your marketing to attract Gen Z’s appetite. With apricot and harissa, the Moroccan Turkey Meatball and Apricot Tagine hits the right notes and is sure to stand out.
- Optimize Off-Premise Experiences
Gen Z diners tend not to stick around at restaurants, as one in four feel that the atmospheres are lacking. Make their off-premise experience as enjoyable as dining in by partnering with third-party delivery services and choosing high-quality packaging so your food travels well.
- Promote Deals and Value
Cost is a concern for these younger diners, so deals that call out a specific price have the greatest influence on where they choose to eat. Emphasize value clearly in your promotions and use smart pricing strategies, especially through digital channels.
Keep your business top of mind for busy Gen Z diners by incorporating these shifts to your service and menu approaches. Which would you consider adopting for your operation? Let us know on our Facebook or LinkedIn pages.
Source:
The Consumer Big Picture: Attitudes and Behaviors by Generation, Technomic (2024)
