January 28, 2014

Butterball’s New Turkey Breast Filets Fulfill Demand for Healthful Menu Options

As the go-to turkey resource for foodservice operators, Butterball Foodservice…

4 oz. Portion Size Creates More Versatility for Foodservice Chefs
As the go-to turkey resource for foodservice operators, Butterball Foodservice is proactively addressing patrons’ demand for healthful menu options by launching new 4 oz. turkey breast filets. Created with chefs’ and operators’ needs in mind, the filets are very versatile and offer new great-tasting, better-for-you menu options. The filets are low in fat, calories and sodium, and contain no trans fat or MSG.
According to a recent study by Technomic, diners’ interest in health is steadily increasing, with 64 percent of consumers agreeing that paying attention to nutrition is important. Additionally, nearly half of consumers prefer turkey to beef because it's healthier, and 71 percent view turkey as a more nutritious alternative to pork.
The filets are individually packed in easy-peel film. The film is perforated allowing for one-at-a-time use. Also, the filets can be cooked from frozen with no thawing necessary for freezer-to-grill convenience. The new 4 oz. turkey breast filets can serve as the foundation for a wide variety of cuisines:

  • Grilled Turkey Filet with Red Wine Vinegar & Oregano: Brush a turkey filet with a marinade of garlic, crushed red pepper, red wine vinegar, fresh lemon juice and oregano, then grill and serve with a vegetable medley.
  • Turkey Filet Sandwich: Spread toasted artisan bread with mayonnaise and cranberry sauce, add a turkey breast filet and top with fresh greens and warm stuffing.
  • Masala Turkey Filet with Roasted Curry Vegetables: Apply rub made from coriander seeds, cumin seeds, mustard seeds, fennel seeds, peppercorns and chiles to a turkey breast filet, then grill and serve with a vegetable medley.

Richie Jenkins, Butterball Foodservice’s Director of Marketing, said, “It is our ongoing commitment to introduce new, on-trend products that chefs and operators can easily incorporate into their menu. Our 4 oz. turkey breast filets are just the right size to serve as a delicious and nutritious canvas for any flavor profile.” For more great-tasting turkey inspiration and better-for-you offerings, visit www.ButterballFoodservice.com/recipes
About Butterball Foodservice:
For more than 50 years, Butterball, LLC has been a leader and innovator in the turkey industry. Headquartered in Garner, N.C., Butterball is the world’s largest vertically integrated turkey processor. As a division of Butterball, LLC, Butterball Foodservice is committed to responsibly supplying the highest quality products with the highest level of customer service. Butterball Foodservice gives chefs and operators even more reasons to love turkey with great-tasting products and menu ideas patrons love. For more information and recipe ideas, visit www.ButterballFoodservice.com. Find us on Facebook and follow us on Twitter.

CONTACTS: Susan Gunther
Marriner Marketing
410-715-1500 x140
Stephanie Llorente
Butterball
919-255-7944

SOURCES:
Healthy Eating Consumer Trend Report, Technomic, 2012 Turkey Consumer Trends (Butterball Proprietary), Technomic, August 2013

Media Contacts

Christa Leupen

PR Manager

Butterball, LLC

919.255.7598

Find Your Broker

Find Your Broker