December 5, 2017

Consumer Preference for Butterball Turkey Burgers Creates Operator Opportunity

Taste, Quality & Brand Are Key Factors in Choosing Burgers…

Taste, Quality & Brand Are Key Factors in Choosing Burgers

Burgers are a popular menu category, and the incidence of turkey burgers in particular increased by 20 percent at the top 500 limited-service restaurants from 2015 to 2017.1 Understanding what consumers are seeking can help operators distinguish their offerings from the competition’s.

According to Technomic, 75 percent of consumers consider the taste and quality of the meat to be among the most important aspects of a burger.1 Butterball has invested in state-of-the-art processing technology to give all its burgers better texture and flavor. A Butterball frozen turkey burger has been No. 1 in retail sales for nearly two years,2 and 71 percent of consumers ranked Butterball as more premium than the average meat brand.3

Specifically in the food-away-from-home industry, Butterball Foodservice offers operators a way to provide the high-quality protein patrons crave with turkey burger products ranging in size from 4 ounces to 7 ounces. Patties are available in white, dark, all-natural and no-antibiotics-ever varieties.

By expanding their selection of protein choices and topping combinations, operators can cater to the 39 percent of consumers who would order a turkey-based burger if offered.4 Butterball’s turkey burger recipes go beyond the mainstays to present unique ideas for menu rotation. These recipes feature popular flavors and themes:

  • Open-Faced Turkey Chorizo Burger: Breakfast-themed and globally inspired burgers are trending,1 and this recipe puts a Mexican twist on the typical egg-topped burger by adding spicy chorizo ground turkey
  • Kimchi Turkey Burger: Continuing to bring in flavors from around the world, this dish features Korean kimchi as a topping and a Chinese steamed bun as a carrier, with two types of turkey patties to consider
  • White Turkey Burger with Cranberry Chili Chutney: The combination of turkey and cranberry isn’t just for Thanksgiving—cranberry chili chutney relish and spicy mayonnaise make this a bold burger

Butterball Senior Vice President Steve Canale said, “Consumers’ love for burgers goes beyond beef, and they’re turning to Butterball when they want the best-quality, best-tasting turkey burgers. We are committed to offering innovative options that allow operators to meet all kinds of patron needs, which is why our diverse lineup of turkey burgers accommodates different preferences for portion size, meat varieties and more.”

To explore Butterball’s full list of burger recipes and products, click here.


About Butterball Foodservice:

Butterball, headquartered in Garner, North Carolina, is the largest producer of turkey products in the U.S.—producing more than 1.5 billion pounds of turkey each year. For more than 60 years, the company has provided foodservice and retail products to customers and consumers around the world. As a division of Butterball, LLC, Butterball Foodservice is committed to ensuring anyone can serve America’s favorite turkey with confidence. Operators trust the Butterball brand to always deliver consistently high-quality products and superior customer service. For menu inspiration and information on the wide variety of turkey products available, visit Find Butterball Foodservice on Facebook and follow them on LinkedIn.


MEDIA CONTACTS: Hannah Force Christa Leupen, PR Manager
Marriner Marketing Butterball, LLC
410.715.1500 x125 919.255.7598


1Technomic Burger Consumer Trend Report, 2017.
2IRI Multi Outlet Dollar Sales, latest 52 weeks, ending 10/1/17.
3Y&R BrandAsset Valuator, 2016.
4MenuMonitor, Q2 2016–Q2 2017.

Butterball Foodservice, 1 Butterball Lane, Garner, NC 27529

Media Contacts

Christa Leupen

PR Manager

Butterball, LLC


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