• Press Releases

February 14, 2017

Industry Research Shows Butterball Foodservice is Viewed Highly as an Iconic and Trusted Turkey Brand

February 14, 2017—Butterball is a trusted brand among foodservice operators…

February 14, 2017—Butterball is a trusted brand among foodservice operators and consumers. According to a 2016 Datassential survey, foodservice operators view Butterball among the top three turkey brands in terms of awareness, and 56% associate Butterball with quality turkey.¹ Using Butterball may help drive traffic and enhance diners’ perceptions of dishes and restaurants. A Technomic Consumer study shows that nearly 60% of consumers think of ordering an item from seeing the Butterball name on a restaurant menu, while three in five consumers think of trying new dishes.²

To provide foodservice operators with items that inspire culinary creativity, Butterball Foodservice offers an extensive range of products, such as turkey breasts, sausage, bacon, roasts and burgers. With a focus on one protein, Butterball dedicates production and development resources to ensure its turkey is of the highest quality. The company’s continued supply chain stability, coupled with an in-depth understanding of the foodservice landscape, ensures Butterball products are ideal for foodservice. Variety and versatility of the product portfolio allow operators to differentiate their menu and meet customer needs.

Richie Jenkins, Senior Director of Marketing for Butterball Foodservice, said, “At Butterball, we’re proud to provide operators with consistently great-tasting turkey that they can serve with confidence, day in and day out. We’re committed to delivering the best customer service and industry expertise they count on to make smart business decisions. We take the trust and reliability our customers have in us to heart by making sure we do right by them.”

For product information, recipes and menu ideas, visit www.ButterballFoodservice.com.

About Butterball Foodservice:

Butterball, headquartered in Garner, North Carolina, is the largest producer of turkey products in the U.S.—producing more than 1.5 billion pounds of turkey each year. For more than 60 years, the company has provided foodservice and retail products to customers and consumers around the world. As a division of Butterball, LLC, Butterball Foodservice is committed to ensuring anyone can serve America’s favorite turkey with confidence. Operators trust the Butterball brand to always deliver consistently high-quality products and superior customer service. For menu inspiration and information on the wide variety of turkey products available, visit www.ButterballFoodservice.com. Find us on Facebook at www.facebook.com/ButterballFoodservice and follow us on Twitter at https://twitter.com/Butterballfs.

Sources:

¹Datassential Foodservice Operator Omnibus, August 2016.
²Technomic Consumer Omnibus, August 2016.

Butterball Foodservice, 1 Butterball Lane, Garner, NC 27529 www.ButterballFoodservice.com