2025 Foodservice Outlook: Key Trends
April 2025
Future-Forward Foodservice: How to Thrive in 2025
After navigating a challenging 2024, foodservice operators are starting to feel optimistic about what 2025 has in store. Economic conditions have improved, and as a result, menu pricing is stabilizing. At the same time, labor costs continue to rise and consumer preferences are evolving. We’re seeing a shift toward fresh ingredients, modern takes on classic dishes and customization. To stay competitive, operators have to focus on efficiency, menu adaptability and innovation while providing value beyond price reductions.
Key Industry Signals for 2025
Last year brought its share of hurdles, with foodservice experiencing the highest number of restaurant bankruptcies since 2010. On January 1, 2025, 21 states and 48 cities and counties introduced minimum wage increases, adding another layer of complexity to operational costs.
But it’s not all daunting news. Consumer sentiment is improving, which means customers are dining out more often and spending with greater confidence. This positive shift brings renewed hope for traffic and cash flow among operators looking to rebuild and grow.
Top Tips for Operators
To stay competitive, operators should focus on these three areas in 2025:
- Learn the New Definition of “Value”
Value matters to customers, but it’s about more than just price. Today’s diners prioritize premium ingredients, elevated flavors and overall experience instead of bargain-basement prices. They’re willing to pay a little more for crave-worthy menu items that feel worth it.
Delivering on this redefined sense of value means crafting versatile menu options that balance quality with affordability. Turkey is an ideal ingredient to support this approach. It’s a cost-efficient, health-conscious protein that helps boost the perceived value of menu items. From gourmet sandwiches to grain bowls and fresh salads, turkey elevates all kinds of options. Check out our portfolio of turkey products to explore solutions for your menu.
- Focus on Operational Efficiency
With minimum wage increases adding pressure, finding ways to streamline operations will be critical in 2025. Strategies like simplifying your menu, using pre-prepped ingredients and experimenting with automation can reduce labor demands without sacrificing quality. Choosing the right ingredients for maximum efficiency can make a big difference. For example, Butterball fully cooked turkey thigh roast saves valuable prep time while maintaining flavor and versatility.
- Never Stop Innovating
It's crucial to stay up to date with current trends and diner expectations. Restaurant-goers are hungry for fresh, modern takes on classic comfort foods, as well as customizable meals.
It’s not just about introducing new dishes but also delivering unique service experiences that set your operation apart. Fast service, more options and bold flavor combinations resonate with modern diners. Turkey’s versatility makes it a go-to ingredient for trend-forward creations, whether it’s a BBQ-Glazed Thigh Roast Sandwich, a quick-and-easy custom snack box or a twist on a classic like Queso Mac & Cheese.
Looking Ahead with Confidence
As we move deeper into 2025, it’s all about the careful balance of delivering value, boosting efficiency and staying ahead of emerging trends. At Butterball Foodservice, we’re here to help you build menus designed for success. Be sure to follow us on LinkedIn and Facebook for more updates, inspiration and industry insights.
Source:
Foodservice Industry Update–Technomic, 2025
