Take Brunch Above and Beyond for Younger Diners
As a Google search term, “brunch” has been trending upward since 2004. Despite a slight dip during the pandemic, it continued to increase in popularity over the past two years.
For younger diners, there’s something extra appealing about the late-morning meal. More than 50% of consumers 18–34 report that they eat brunch at least weekly, and about 25% say they eat it at least three times a week.
If you’re already serving brunch or considering starting, now’s an ideal time to tailor your menu toward the younger demographic. Use these tips to get inspired:
- Try it with turkey. 34% of diners 18–34 would like to see more turkey on restaurant menus, so be sure to offer turkey breakfast/brunch meats as an option. This Dutch Baby with Turkey Sausage, Turkey Bacon, and Caramelized Maple Apples features two favorites in one sweet and savory meal.
- Spice it up. 32% of diners 18–34 crave spicy flavors in morning meals. Try the Open-Faced Turkey Chorizo Burger featuring spicy chorizo and a zesty tomato pepper jam.
- Go global. 32% of diners 18–34 eat globally inspired meals in the morning. Dishes such as the Venezuelan Breakfast Arepa or Turkey Sausage Migas are a great place to start.
- Think beyond the average cup of joe. Expand your beverage menu to include lattes, cappuccinos, nitro coffees, cold brew, and more specialty drinks to appeal to younger diners.
How are you planning to expand your brunch menu? Share your thoughts on our Facebook or LinkedIn page. Or visit our Resource Center for more tips and trends.
SOURCES
Technomic Breakfast Consumer Trend Report, 2019
https://foodinstitute.com/focus/millennials-gen-z-fueling-coffee-sales-boom/
