How to Make Your Menu Savory

Savory is a highly popular flavor among consumers—Technomic reports that 65% of consumers find it appealing, which beats out its counterparts, such as sweet, smoky, spicy and bold, by at least a 13% margin. Beyond liking the flavor, diners can also be attracted to savory meals based on nutritional preferences. Since savory flavors are usually...

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Butterball Burger Breakdown

We have a variety of delicious turkey burgers to meet all of your menu needs. Learn more about our burger offerings and get tips on toppings and condiment ideas. All American Grill Turkey Burger (5.33 oz): This traditional burger with a classic grilled flavor uses lightly seasoned top-grade ground turkey meat. Play up the All American...

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The Weight is Over: Guests Are Ready to Get Healthy

The last year has been a challenging one, to say the least. As consumers worked through the height of the pandemic and took on all kinds of adversity together, their new priorities often put healthy eating and exercise on the backburner. According to a survey conducted in February 2021 by The Harris Poll, 61% of...

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The Growth of Campus Farms

As the emphasis on sustainability continues to grow in foodservice operations across the country, colleges and universities are tapping into a unique source for support: their students. Campus farms—traditionally a vehicle for extracurricular activity and agricultural education—are now providing produce directly to operators to use as ingredients at dining halls, campus c-stores and more. Virginia...

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Meet Dieter Demands with Turkey

Dieters often find it difficult to eat away from home. But as certain diets rise in popularity, more and more restaurants are updating their menus to better accommodate various eating habits. For instance, Chipotle released a line of Lifestyle Bowls, customized meals to match an array of its customers’ wellness goals. It’s easy to satisfy...

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Appealing to Female Customers

It can be a challenge to target specific demographics, and doing so requires a deep understanding of consumer tastes. While operators have traditionally focused on bringing in particular age groups, several have shifted their attention to female customers. In a study conducted by Women’s Foodservice Forum, McKinsey & Company and Lean In, women had the...

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Make Turkey an Everyday Favorite

Diners shouldn’t have to wait until Thanksgiving to get their turkey fix. Operators are menuing it outside the holidays to meet rising demand, as 40% of consumers say they’d order turkey more frequently at restaurants if it were available. In addition, more than 40% believe that menus should provide turkey-focused options throughout the year. Consider...

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How Meat Still Wins on Menus

If headlines were any indication, you’d think that alternative meat dishes were a must-have for any menu. But consumer demand tells a different story. The percentage of diners looking for plant-based meat alternatives varies across regions, but only 10% say they regularly opt for such dishes. So, while there is no denying that plant-based foods...

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Give Your Burger Menu a New Look for National Turkey Lovers’ Month

June is National Turkey Lovers’ Month, and there’s no better time to try Butterball’s latest menu innovation. New Homestyle Burgers are made with the same delicious, high-quality ground turkey operators and diners know and love, now with a hand-pattied look.   Burgers in general are a menu must-have, as nearly 80% of consumers purchase them...

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Give lunch some love to revive LSR traffic

As COVID-19 upended business worldwide, restaurants across the industry saw dramatic shifts in patronage. Fast food restaurants, with their drive-thru windows and off-premise investments, enjoyed an uptick in traffic, while limited service restaurants (LSRs) saw a decrease. By looking at the statistics behind the downswing and remembering why customers choose LSRs, operators can identify and...

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