Embrace Natural Ingredients

As diners form new definitions of “healthy,” chefs and operators are charged with refreshing menu items to meet different standards. Popular claims are shifting from healthy—“low fat” and “low calorie”—to better for you—“all natural” and “fresh.” Consumers are seeking transparency at restaurants. Offering menu items made with natural ingredients is one way to satisfy their...

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Turkey’s a Natural for Thanksgiving-Themed Lunch Specials

The return of colder weather tempts diners’ taste buds with alluring fall comfort foods—none more popular than the classic Thanksgiving dinner.

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Segment Spotlight: Fast-Fine Dining

Inspired by the success of fast-casual restaurants, many restaurateurs are exploring a new type of concept, known as fast-fine or fine-casual dining. The goal in this environment is to serve high-quality food at a lower cost and with faster service. Without reservations, high-ticket items or full table service, the eating experience is more accessible to...

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A Close Look at Our Traditions with Purpose Platform

Butterball means turkey, but that’s not all. Our corporate citizenship platform, Traditions with Purpose, guides our focus on the importance of our People, Plate, Planet and Philanthropy and is grounded in a deep commitment to animal care and well-being. We lead with our values so we can create meaningful change across all sectors. People: Our...

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Understanding the Hobbyist

Technomic classifies consumers into seven different eater profiles based on motivations and need states. These profiles can help operators gain a better understanding of their diners and identify new ways to drive traffic to their operations. Each group has a distinctive way of viewing a dining experience. Let’s take a look at the Foodservice Hobbyist...

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The Key to Attracting More Families

It might be hard to believe that most millennials are all grown up. Once in the spotlight as the youngest generation, almost half of them now have children of their own. Nearly 90% of these families consider kid friendliness to be a major factor in deciding where to eat. When dining away from home, millennial...

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Keeping up with the Evolution of Health

Eating habits change as the result of many different factors, from age to simply learning more about nutrition. No matter the ways in which diets have transformed, turkey remains a protein that helps people work toward their goals of feeling good. Here are a few ways the definition of health has changed over time and...

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How Gen Z Will Change Foodservice: Takeaways from Technomic’s 2019 Foodservice Planning Program

In June, Technomic’s 2019 Foodservice Planning Program delivered three studies that revealed strategies and recommendations across the industry. One particularly interesting session focused on Gen Zers and the ways in which their expectations and values will require foodservice to evolve.   So, who makes up Generation Z? They’re those born between 1993 and 2006 and...

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Healthy Eating: More Than a Kick

Many people now depend on foodservice for healthy options they can fit into their busy schedules. As consumers become increasingly health conscious, about two-thirds check calorie counts on menus at least some of the time. Inspired by this growing interest in nutrition, restaurant operators are looking for ways to add healthy and flavorful appetizers, entrées...

https://butterball.marriner.com/resources/healthy-eating-more-than-a-kick/

How Generation Z Is Changing Food away from Home

Generation Z consumers—those born between 1993 and 2003—are coming of age and having a larger impact when it comes to away-from-home dining. These consumers are ethnically diverse, digitally connected and health conscious. Most importantly, nearly 40% of older Gen Zers are eating at restaurants more than they were in previous years. Appealing to these diners...

https://butterball.marriner.com/resources/how-generation-z-is-changing-food-away-from-home/