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As diners form new definitions of “healthy,” chefs and operators are charged with refreshing menu items to meet different standards. Popular claims are shifting from healthy—“low fat” and “low calorie”—to better for you—“all natural” and “fresh.” Consumers are seeking transparency at restaurants. Offering menu items made with natural ingredients is one way to satisfy their...
https://butterball.marriner.com/resources/embrace-natural-ingredients/
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Turkey’s a Natural for Thanksgiving-Themed Lunch Specials
The return of colder weather tempts diners’ taste buds with alluring fall comfort foods—none more popular than the classic Thanksgiving dinner.
https://butterball.marriner.com/resources/turkeys-a-natural-for-thanksgiving-themed-lunch-specials/
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Segment Spotlight: Fast-Fine Dining
Inspired by the success of fast-casual restaurants, many restaurateurs are exploring a new type of concept, known as fast-fine or fine-casual dining. The goal in this environment is to serve high-quality food at a lower cost and with faster service. Without reservations, high-ticket items or full table service, the eating experience is more accessible to...
https://butterball.marriner.com/resources/segment-spotlight-fast-fine-dining/
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Technomic classifies consumers into seven different eater profiles based on motivations and need states. These profiles can help operators gain a better understanding of their diners and identify new ways to drive traffic to their operations. Each group has a distinctive way of viewing a dining experience. Let’s take a look at the Foodservice Hobbyist...
https://butterball.marriner.com/resources/understanding-the-hobbyist/
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A Close Look at Our Traditions with Purpose Platform
Butterball means turkey, but that’s not all. Our corporate citizenship platform, Traditions with Purpose, guides our focus on the importance of our People, Plate, Planet and Philanthropy and is grounded in a deep commitment to animal care and well-being. We lead with our values so we can create meaningful change across all sectors. People: Our...
https://butterball.marriner.com/resources/a-close-look-at-our-traditions-with-purpose-platform/
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How Generation Z Is Changing Food away from Home
Generation Z consumers—those born between 1993 and 2003—are coming of age and having a larger impact when it comes to away-from-home dining. These consumers are ethnically diverse, digitally connected and health conscious. Most importantly, nearly 40% of older Gen Zers are eating at restaurants more than they were in previous years. Appealing to these diners...
https://butterball.marriner.com/resources/how-generation-z-is-changing-food-away-from-home/
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Keeping up with the Evolution of Health
Eating habits change as the result of many different factors, from age to simply learning more about nutrition. No matter the ways in which diets have transformed, turkey remains a protein that helps people work toward their goals of feeling good. Here are a few ways the definition of health has changed over time and...
https://butterball.marriner.com/resources/keeping-up-with-the-evolution-of-health/
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Healthy Eating: More Than a Kick
Many people now depend on foodservice for healthy options they can fit into their busy schedules. As consumers become increasingly health conscious, about two-thirds check calorie counts on menus at least some of the time. Inspired by this growing interest in nutrition, restaurant operators are looking for ways to add healthy and flavorful appetizers, entrées...
https://butterball.marriner.com/resources/healthy-eating-more-than-a-kick/
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We have a variety of delicious turkey burgers to meet all of your menu needs. Learn more about our burger offerings and get tips on toppings and condiment ideas. All American Grill Turkey Burger (5.33 oz): This traditional burger with a classic grilled flavor uses lightly seasoned top-grade ground turkey meat. Play up the All American...
https://butterball.marriner.com/resources/butterball-burger-breakdown/
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Savory is a highly popular flavor among consumers—Technomic reports that 65% of consumers find it appealing, which beats out its counterparts, such as sweet, smoky, spicy and bold, by at least a 13% margin. Beyond liking the flavor, diners can also be attracted to savory meals based on nutritional preferences. Since savory flavors are usually...
https://butterball.marriner.com/resources/how-to-make-your-menu-savory/
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