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Positive perceptions of no-antibiotics-ever poultry are growing, and millennials and boomers are a major force behind that growth. By offering no-antibiotics-ever options, you can drive traffic, increase check averages and better align with the values of these two influential demographics. Today’s diners—especially boomers and millennials—are more health conscious than ever. Better-for-you dishes are in demand at restaurants, and...
https://butterball.marriner.com/resources/why-menu-no-antibiotics-ever/
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Serve a Meat That Isn’t Pretending
Turkey is a canvas for all kinds of menu items, and diners are asking for more of it
https://butterball.marriner.com/resources/serve-a-meat-that-isnt-pretending/
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It’s the hook that reels people in. According to Technomic, 41% of consumers between the ages of 18 and 34 take sauces into account when deciding where to eat. Increasing the variety of condiments can attract this demographic while giving them the chance to sample new flavors. Plus, these garnishes are easy tools for customization,...
https://butterball.marriner.com/resources/make-your-sauces-a-success/
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Make Turkey an Everyday Favorite
Diners shouldn’t have to wait until Thanksgiving to get their turkey fix. Operators are menuing it outside the holidays to meet rising demand, as 40% of consumers say they’d order turkey more frequently at restaurants if it were available. In addition, more than 40% believe that menus should provide turkey-focused options throughout the year. Consider...
https://butterball.marriner.com/resources/make-turkey-an-everyday-favorite/
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It can be a challenge to target specific demographics, and doing so requires a deep understanding of consumer tastes. While operators have traditionally focused on bringing in particular age groups, several have shifted their attention to female customers. In a study conducted by Women’s Foodservice Forum, McKinsey & Company and Lean In, women had the...
https://butterball.marriner.com/resources/appealing-to-female-customers/
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Meet Dieter Demands with Turkey
Dieters often find it difficult to eat away from home. But as certain diets rise in popularity, more and more restaurants are updating their menus to better accommodate various eating habits. For instance, Chipotle released a line of Lifestyle Bowls, customized meals to match an array of its customers’ wellness goals. It’s easy to satisfy...
https://butterball.marriner.com/resources/meet-dieter-demands-with-turkey/
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As the emphasis on sustainability continues to grow in foodservice operations across the country, colleges and universities are tapping into a unique source for support: their students. Campus farms—traditionally a vehicle for extracurricular activity and agricultural education—are now providing produce directly to operators to use as ingredients at dining halls, campus c-stores and more. Virginia...
https://butterball.marriner.com/resources/the-growth-of-campus-farms/
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How to Win over Customers with Appetizing Menu Descriptions
For customers ordering food away from home, doing so online was picking up steam even before the pandemic. But the shift away from indoor dining in 2020 increased this trend dramatically. According to the Boston Consulting Group, digital ordering represented 28% of all orders at the end of 2020, compared with 10% before the pandemic....
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Take a Balanced Approach to Trends
A new year is a natural time to evaluate your operation, analyzing what has worked well and which areas need improvement. Each year also brings a new set of industry trends to consider, and it can be difficult to tell which ones have staying power. What changes should you make to adapt to diner demands...
https://butterball.marriner.com/resources/take-a-balanced-approach-to-trends/
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Charring is an on-trend way to enhance dishes by creating smoky or woody flavors. It adds a touch of bitterness and darkened edges to food, resulting in a unique taste with a visual flourish. Instead of substituting ingredients, chefs can use charring to fine-tune recipes. Here’s what to know about this technique: Charring is the...
https://butterball.marriner.com/resources/perfect-the-art-of-charring/
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