April 30, 2015

Technomic Poultry Report Finds More Consumers Agree That Turkey is a Healthier Protein Alternative

Turkey Consumption Preferred to Beef or Pork, and Turkey-Based Substitutes…

Turkey Consumption Preferred to Beef or Pork, and Turkey-Based Substitutes Ordered More than Chicken-Based Substitutes Across All Dayparts

Diners are increasingly looking for menu alternatives. According to Technomic’s 2015 Center of the Plate: Poultry Consumer Trend Report, 61% agree that turkey (vs. only 59% for chicken) is healthier than beef or pork. In addition, more consumers prefer to order turkey-based substitutes such as turkey burgers and turkey bacon for breakfast, lunch and dinner, as these products tend to be more familiar to diners than chicken-based substitutes. 1

Butterball Foodservice offers a wide variety of products to help chefs meet this growing demand, including Turkey Bacon, Turkey Breast Filets, Turkey Burgers, Turkey Thigh Roast and Turkey Breakfast Sausage Patties. With a stockpile of recipes and product information on the new Butterball Foodservice website, chefs have unlimited access to great turkey ideas like:







Richie Jenkins, Senior Director of Marketing for Butterball Foodservice, says, “The new Technomic Poultry Report validated much of what we are seeing in foodservice. Interest in turkey usage throughout the menu continues to grow as patrons seek out healthier protein alternatives and chefs use products that consumers will love to order any time of day.”

For product information, recipes and menu ideas, visit www.ButterballFoodservice.com.


About Butterball Foodservice:

Butterball, headquartered in Garner, N.C., is the largest producer of turkey products in the U.S. – producing more than 1 billion pounds of turkey each year. For more than 60 years, the company has provided foodservice and retail products to customers and consumers around the world. As a division of Butterball, LLC, Butterball Foodservice is committed to ensuring anyone can serve America’s favorite turkey with confidence. Operators trust the Butterball brand to always deliver consistently high-quality products and superior customer service. For menu inspiration and information on the wide variety of turkey products available, visit www.ButterballFoodservice.com. Find us on Facebook and follow us on Twitter.


MEDIA CONTACTS: Chelsea Simpson
Marriner Marketing
410-715-1500 x132
Stephanie Llorente


12015 Technomic Inc. Center of the Plate: Poultry Consumer Trend Report

Butterball Foodservice, 1 Butterball Lane, Garner, NC 27529 www.ButterballFoodservice.com

Media Contacts

Christa Leupen

PR Manager

Butterball, LLC


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